Double Agent
It figures - March 3rd, 2000 - Drew Cosner

Disclaimer: The opinions expressed within this column are those of the participants and the moderator, and do not neccessarily reflect those of the GIA. There is coarse language and potentially offensive material afoot. The world can never have too many canine cop movies. Don't say we didn't warn you.


I have nothing to say here, and I get tired of pretending like I do. I sure showed you.

Tie-ins

Game tie-ins? It depends on the overhead.

If gearing up to build these costs real money = bad idea. If they're about a dime a dozen = good idea.

Why? Well, as Chris said in his intro for the 2/27 column:

As game players, we have our own fairly distinct cultural identity (complete with catch phrases like "All your bases are belong to us", grossly overused within the tribe but unknown to the outside world.) ... we are far too nerdy to ever be mass-marketed.

Mass marketing is where the money is. I mean, there's the intangible benefit of some guy seeing a Squall figure at his/her local Software Etc/EB/Best Buy/generic store and saying "Hmm, FF8 figures...what's FF8?" and a few days later saying "Hmm, here's the game! Maybe I should get it!" although IMO those are too rare to even count.

So it doesn't seem to make sense, marketing wise, so why do it?

If you ask me, I think it's fan loyalty. Companies know that fans want this stuff, and it's like they're saying "Hey, we respect you guys (and your wallets) so here's some cool stuff!"

But who knows, maybe they ARE making money hand over fist with Squall action figures. :looks at Aeris and StarCraft Marine sitting by his PC:

-Peter


I absolutely agree with you that there needs to be a market to justify the creation of some type of game tie-in. And I also applaud you for realizing what a small portion of the market we uberfans make up. However, there's one key point you overlook: these are being manufactured for a Japanese market. In Japan, there is enough of a hardcore fanbase to support these sorts of products.

Getting to the figures you mention, you'll notice that those are just imported from Japan as well. The only time I can think of where RPG figures made it stateside was the FFVII boxed set, which had all of the major protagonists from the game thrown together more cheaply than their Japanese counterparts and at a lower bundle price.

Of course, even when there's not a mass market for a product, as long as the company is making a reasonable profit from each trinket sold and manufactures a reasonable enough amount that they all get sold, there's still money to be made.

So, at any rate, while I doubt Square is going to recoup the cost of the Final Fantasy Movie by selling Tidus' jewelry, the company will undoubtedly pick up a few extra bucks in the end. And now that I've done nothing but point out the obvious for 4 paragraphs in an effort to make it look like this column has actual value, we'll just move along to the next letter.

Back it up there

Anyway, so it's not enough for GC Metroid to be an FPS, it's gotta have a *deathmatch* mode??? Lovely. Why doesn't Nintendo just license the Quake engine from id? it'd save them a lot of time and they could actually have less trouble adding the multiplayer mode. It sounds like Nintendo doesn't seem to get that Retro Studios doesn't understand the Metroid 'feel'...it's not just about barreling into a room Phaser's blazing with no thinking involved, it's a maze-adventure game, that while it does feature shooting at enemy creatures, the game's about exploration. So hopefully Retro Studios will get the hint and rework the game before it's too late...

A Not-really-rabid-but-doesn't-want-to-see-another-series-get-flushed-down-the-toilet fan,

-JR


Whoah, hold on there one second, kemosabe. While I admit that I'm a bit leery at the prospect of a FP Metroid title, you're jumping the gun in a truly remarkable and, as always, commendable fashion. Asserting that any FP game will inherently be a Quake rip-off is ridiculous in light of other Nintendo FP games like Goldeneye and Perfect Dark. There's plenty that can be done within the bounds of the FP architecture, and I have faith that Nintendo's quality control department won't slack off.

Of course, I guess we'll have to wait until E3 to be sure, eh?

What's not to love?

I mean, hell, -I-, being an unemployed, lazy, bum, never have money to buy the merchandise, and my location(dead centre of Canada; the middle of nowhere, geographically speaking) keeps that merchandise that I -can- afford from becoming accessible to me, but I don't care. Merchandising is cool. I mean... it's stuff with which you can proclaim your nerdiness with! Stuff you can bemoan your lack of funds over to your equally-nerdy friends! Dammit, it's stuff you scream from the rooftops you need to live! What's -not- to love about that?

*-LS-*


I've noticed that people of every hobby like fawning over paraphernalia they can't possibly afford and, when you get down to it, don't really need. It's hardly a thing unique to gaming. Every good car fan will have magazines lying around the house with the latest concept cars, guitar fans will constantly talk about amps far out of their price range, etc. etc. It's just part of having a hobby. After all, what fun is life if there's nothing out there you wish to attain?

WE DON'T KNOW WHERE, DAMN YOU!

I was just wondering if you know if I could order the griever neckless in from japan or not and could you get me the info if you can? Thanks

-Name removed since I'm about to lay into him


I just want to take this moment to make one thing clear: the GIA can neither provide you with a Griever necklace, nor can the GIA tell you where to get one. We aren't a shopping mall, people; we just report the news. This applies to all gaming merchandise.

I realize that to 99.9% of you reading this column, that rant seems to come out of nowhere. To clarify, we have consistently been getting emails asking us either to hook the writer up with a Griever necklace or tell him/her where to get one since reporting on the story well over a year ago. We're just a news site. We report what we know, and that's as far as it goes. Are we all clear on this now?

I always manage to find that one disagreeing bastard

As a rule, I see no point to peripheral merchandise for video games. A video game t-shirt is generally just advertising that you pay the company for, instead of vice-versa. A Mankind mousepad, like one of my co-workers has, is neat, but not really anything special. A Rayman or FF watch is downright pointless in my opinion; you can get better watches for the money, and a watch's face is too small for a cool picture anyway.

However, I will admit that there are some things that ARE kind of neat. When FFIX came out, I was tempted to get a plush Vivi. I'm still tempted, come to think of it. When I saw that www.swordsonline.com had a replica of Cloud's Buster Sword available, I wished I could afford to spend a few hundred dollars on something that is technically useless, but still cool.

I guess it comes down to just what the merchandise is. Some things are just clearly crass attempts to milk a little more money out of a franchise. Other things can stand on their own right, or have a higher degree of craftsmanship, or are unique enough to be interesting. That's the kind of merchandising that should be done, if any is to be done at all.

-Chaomancer Omega


You know me and my illogical desire to always slip some form of dissention into the column. So here it is. Not much for me to disagree with, really. Moving on.

My readers want me dead

You silly bastard,

Chris said that he won't be entering the Metal Gear Solid 2 contest to the disapointment of us readers that would want to kill him. I certainly hope you are entering Cosner because I could spend countless hours gloating above your bullet-ridden corpse.

-lewsteran riskhater


You see this? This is why I never mention where I live or talk about my personal life at great enough length to inadvertantly make apparent where I live.

The good the bad, and the WRONG

Drew,

What to make of the FF merchandising blitz? Well, there are some good points and "off course" there are the bad points:

First the good:

Does this merchandising blitz mean that RPGs are becoming well received by the mass public? Perhaps, or maybe they figured out a way to suck out every dork's bank account. If it is getting mass appeal, more power to Square and RPGs. Now maybe I can get a complete game OST worthy of its Japan counterpart without the insane import costs.

Now the bad:

To the hardcore gamer in everyone, I know this bothers us somehow. As much as I hate to refer to myself as one of those simple-minded hardcore freaks that believes sprites are everything and the demise of RPGs began with the introduction of the polygon, I'm worried that a mainstream push might result in a diluted RPG experience. I mean, I do have reason to believe this, don't I? (Take popular music for example, in some cases) With all the merchandising, does this mean that perhaps Square will introduce a crossover RPG with heavy action oriented elements, in turn sacrificing story and character development, who knows? Perhaps ... and that's what I'm scared of.

Another thing that bothers me, what's up with the merchandise itself? I mean, jewelry, and watches? What the? Does the average person want to wear crap like that? I mean, Tidus' jewelry is pretty lame in itself, would I want to be caught dead wearing it? No.

-mista tea


First of all, I really don't think Square merchandizing is proof positive that gaming has become a mainstream affair. You'll remember that even when FFVI came out in America, you could order a Mog watch and things of the nature, so this is hardly a new endeavor on Square's part prompted by some kind of recent runaway success on the part of the industry as a whole. Sure, gaming is more popular than it used to be, but to the average person, a game every few months is plenty, and spending cash on gaming paraphernalia is just obsessive. So, like I said before, this is just an extra bit of pocket coin to Square, I'd wager.

Secondly, I'd like to address the assertion that increased success translates to lousier games. It may surprise you, but most game companies already target the casual gamer. You know, the casual gamers: the people buying 80% of the games being sold. Part of targeting these people is getting good press for your games, and getting good press means putting together a game that the hardcore gamers will enjoy, since they're the ones running the websites and magazines. Naturally, there are some exceptions that succeed because of product recognition (Frogger, Superman 64), but these are the exception rather than the rule.

Not only that, but once you've reeled new players in based on the merits of a game, it would be stupid to change the formula drastically for the worse, which dumbing down would most certainly do. People who've come to enjoy RPGs or adventure games or whatever already understand what it is that they enjoyed about the games, and if a company suddenly stripped all of that away, they'd be quick to look elsewhere. Sure, there are new gamers that will be attracted to more arcade-style fare, but that's why there's room for all kinds of genres.

And finally, while I'm on such a roll, I've said it before, and I'll say it again: gameplay elements and storyline don't necessarily need to detract from one another. I get really tired of people saying that.

I'm envious. Er, really.

Drew,

Over the past week I've blown about THIRTY FUCKING DOLLARS on Rockman Dash toys out of a vending machine. It's like in Shen Mue, but with real money.

Chris Kohler, who has three more Kobun figurines than you do


I'm amazed that there even is a Rockman Dash figure vending machine. I can't really fault you for blowing 30 dollars on it; it's not everyday you find something like that. I know if I ever go to Japan, I'll blow a ton of cash on the beer vending machines just because it's a beer vending machine.

Stuff that sucks just sucks

There's no easy answer to game merchandising...each thing has to be taken separately. For example: wristwatches, costumes, school supplies, and candy are bad. Soundtracks, action figures, plushies, and accessories are good. Also, it depends on the game, obviously. Some people might argue that merchandise for crappy games has kitsch value, but they're the same sort of people who think they're being hilariously ironic by watching Full House and knowing it sucks.

-AJ


Since it suits my fancy to do so, I'm going to completely ignore the meat of your letter and instead address your final comments.

I must not be enough of a Gen-Xer or something, because I've never understood the fascination so many people in my age group have with things that inarguably suck. I guess I'm not self-examining enough to realize the inherent humor in subjecting myself to something crappy of my own volition, or the profound statement that doing so makes about my life and life in general. I'm such a pinhead.

Closing comments:

Okay, here's your topic for tomorrow: I've noticed that just about every GBA game in the works is, for all practical purposes, an update of an older concept or series seen back in the 16-bit days. Do you think that's all that can be done with 2D at this point? After all, 2D has been around for aeons; it's conceivable that the ideas have finally dried up. Or is this simply all that companies are interested in creating are updates since there's already proven appeal? Also, is it necessarily a bad thing that so many of the GBA games on the horizon feel strongly of games of the past?

Let me know all this and more when you mail me. Okay?

-Drew Cosner, who got a Platinum award from the Weekly Famitsu

 
Recent Columns  
03.02.01
03.01.01
02.28.01
Double Agent Archives
You fruitcake, contact the Agent