Majora's Mask to see gold cart, extensive advertising

[07.26.00] » Nintendo pulls out all the stops to aid Link's quest against the PS2.

    Last week, Nintendo moved the release of The Legend of Zelda: Majora's mask to the same day as the PlayStation 2 launch. Additional promotional details for the October 26th release were confirmed by Nintendo today, upping the ante even further in the fight between the fall's two biggest sequels.

    Those who pre-order or make an early purchase of Majora's Mask can look forward to a gold cartridge, similar to the one used for Link's previous adventure, Ocarina of Time. Majora's Mask also tosses in an unnecessarily cool lenticular label, using a similar effect to that displayed on the box for Ocarina of Time's gold editions.

    Nintendo isn't about to let any of this go unnoticed by consumers, and will be pushing the game heavily through both 30 and 60 second TV spots, as well as theatrical trailers powered by in-game cut scene clips. If this sounds like a familiar strategy, then remember that Ocarina of Time managed to sell 2.5 million copies in less than 45 days during the 1998 holiday season, a success which Nintendo is striving to repeat in the face of Sony's new console. This looks to become one momentous marketing brawl, all to the benefit of gamers (and advertising companies) everywhere.