Double Agent
Xbox does Japan - January 12th, 2002 - Drew Cosner

Disclaimer: The opinions expressed within this column are those of the participants and the moderator, and do not neccessarily reflect those of the GIA. There is coarse language and potentially offensive material afoot. I'm so retarded I can't take a sedative. Don't say we didn't warn you.


Well, I finally finished Final Fantasy X today, and the ending was every bit as good as everyone had been telling me. Despite the complaints I had with the game (like Yuna's voice acting making me cringe), I was definitely left wanting more. I hope those rumors about a FFX Gaiden end up bearing some truth; it would be a perfect way to ignore FFXI's existence entirely.

Of course, I've learned not to get my hopes up when it comes to game rumors. I can imagine Square holding a press conference to electrify the industry with the announcement of Saga Frontier 2 Gaiden.

Getting to matters at hand, prepare for what just may be the most single-minded column in the history of DA. Nearly everyone who wrote in more or less felt that Microsoft would stand to make a better profit if they sold condoms at a retirement home. I'll try to spice things up by playing Devil's advocate where I can, but it's hard to argue with a stance you agree with.

But first a letter that has nothing to do with today's topic at all.

Script changes

A couple of observations:

Part of Erin's response to a letter:

"...dubbing their work "Pure Art"..."

Part of Erin's response to a letter as rearranged by my head before placing it in the proper order:

"WD's work........ WD's dubbing...... OH GOD MAKE IT STOP OH GOD MAKE THE PURE ART STOP"

I had a Lunar 2 flashback about then. My point here being this: the writer of the article refers to WD's passion for their field leading them to make games with more of the original's integrity. Well..... as their dubbing's evidenced, especially when compared to work like that in the Metal Gear Solid games, sometimes Big Money CAN do something that WD can't.

coughlike not change the scriptcough

-Sub, a purist who loves ol' WD a whole lot for their committment to their idea of quality and hates ol' WD just a little for what their idea of quality is.


Look, I'm going to be honest: I'm not much of a fan of WD's current titles. I guess the "nostalgia" part of my brain is defective or something, but I'm just not interested in playing gussied-up versions of 10-year-old games. I'm also not particularly enamored by the "humor" the company injects into its translations, probably because I hate everything and have no sense of humor. Obviously, it's to each his own, but that's how I feel.

However, I'm all for WD's practice of stripping a story down to its bare basics and rebuilding it from there for the benefit of a different audience. Every language has its nuances, and attempting to "translate" in the strictest sense of the word leads to wooden, lifeless translations. I want the story handed to me in a way that captures its original spirit, but makes best use of my native tongue. I feel WD goes out of its way to do that. So, yeah, there's the thoughts of a non-fan, for whatever they're worth.

And now, let the Xbox-bashing begin.

Will Xbox succeed in Japan?

Drew,

Hahahahaha...*cough*...No.

-Baer


I'll take this moment to briefly recap my take on the Xbox's performance in Japan. Actually, this can be extended to all consoles in Japan, but follow me for a minute.

Sony now owns 19% of Square's shares. (Stupid rhyme not intended.) Despite what Square may say, unless the next PlayStation tanks horribly, you can bet that Square is going to stick in the comfy Sony camp. Know which side your bread is buttered on, and all of that.

Now, it's no exaggeration to say the two most important franchises to Japanese gamers are the Final Fantasy and Dragon Quest series. And since Enix would be insane to put their series on another console, forcing it to go head-to-head with Square's behemoth, I'm willing to make the prediction that wherever Final Fantasy goes, so Dragon Quest shall go as well. In other words, Japan is pretty much in Sony's back pocket for the forseeable future. Other consoles don't stand a chance.

Sure, if the PS3 does bomb, Square would no doubt move its development efforts to another console, but since the company all but guarantees the success of a console, I just don't see that happening. That's my take on the situation, anyway. Feel free to dissent; it will make the column more interesting tomorrow.

If I've said it once...

X-Box, in Japan? Nah....

I just can't see this system taking off in Japan. In fact, I am really suprised that Microsoft claims record breaking sales here in the States. My guess is that people are being suckered into the whole "It's the most powerful system available" jive. Naturally, being the most powerful doesn't count for a hill o' beans, it's the games that make the system and the X-Box (IMO) has the weakest software support (bet you thought you would never have heard that about anything affiliated with Microsoft!).

Anyway, back to the subject at hand. How can this system take off in Japan? The Gamecube already has a good hold because of a fanatical following in Japan. The PS2 is also in a good position because it is also garnering it's own loyal following with it's strong software support. Which leads me to the X-Box...it has....uh...those things...that...snuh... Seriously, what does the X-Box offer? What software, what games does the X-Box have to offer? Their strongest title at this point is Halo which, correct me if I'm wrong, was a launch title!

Don't get me wrong though, I am not eager to see the X-Box go under. Why, you ask? Well, when companies compete, we win (I think that's from a commercial...). Regardless, it holds true. We have yet to really reap the benefits of a three-console war (three major consoles, that is). Their competition is our gain! Unfortunately the future is looking fairly bleak for the X-Box at this point and stretching to a new market in Japan isn't going to help.

- Justin


I've said this before, and I'll say it again: Microsoft is trying to go after Sony's crowd over a year after the fact, without providing the goods. The Xbox has no strong, exclusive titles, in any of the genres that matter most to Japanese gamers. Let's face it; the average Japanese gamer isn't going to have to think very long when deciding between Final Fantasy and Munch.

Too many important developers are taking a "wait-and-see" approach, and that's going to kill Xbox in Japan. North America is still up in the air, since a lot of American developers are interested, but I just don't see the system flying in Japan.

Penny Arcade is cool

The average Japanese household barely has room for a second car in the garage, let alone an XBox in the living room. (But Microsoft could release an add-on kit that would let the XBox be utilized as furniture, as seen in a recent Penny Arcade strip:

So no, I don't think it will sell well. I have less silly reasons, but I'm sure others will write in about those.

-Cecil


You know, a lot of Westerners scoff at this notion. All I can say is that in Japanese households, size really, really does matter. The fact that Microsoft stuck a convex Xbox insignia on the lid so nothing can be stacked is just the icing on the foot kicking you in the ass.

Let me explain it this way: American products have a certain stigma attached to them in Japan. I remember pulling out a vacuum cleaner in front of my Japanese roommate, baffled as he began to snicker. He told me that it was a perfectly American product: big, ugly, and noisy. Japanese are going to look at the Xbox and have their stereotypes reaffirmed: it's big, and it's definitely ugly. I've heard it's not noisy, though, so I guess MS got one thing right. Nevertheless, I think you get the point: the assumption is that American products suck, and the Xbox's design does little to dispel those stereotypes on first glance.

Touching on all the bases

Drew,

In that I have made it my personal mission to tell people why it is the XBox is not on a level playing field in Japan, I am quite excited about today's topic. Let's just run down the list, shall we? Oh, and when I say "The Japanese this, the Japanese that," I'm not just pulling it out of my ass: this is based on a survey I conducted of Japanese gamers while in Japan. So everybody can just bite me.

1) Okay, there have been a lot of jokes (mostly coming from me) about the Xbox's massive size. But I'm being completely literal when I say that most Japanese do not have the space for this system. It's large. It's not stackable. And it is nowhere, nowhere near kawaii.

2) As a general rule, Japanese people hate American games. (They think they're mostly just sports games, which they don't touch, unless it's a simulation like "BASEBALL TEAM A MAKE: LET'S TRY!") And somewhere, they got this silly impression that the XBox has mostly American games on it.

3) As much as they hate American games, they really can't stand American systems. Last time they bought one of those, it was the 3DO. And they haven't forgotten. Oh, they have not forgotten.

4) Jet Set Radio BOMBED in Japan. I mean, they couldn't even sell it at 2,000 yen (like $16 or less now). All "Jet Set Radio Future" means to them is "sequel to a game that nobody liked anyway." They already have Onimusha and Silent Hill 3 for their PS2.

5) And pretty much every other reason you can think of that an American wouldn't buy an XBox, times a hundred.

The short version is that the Japanese are still a very nationalistic people, and they're just not going to choose a foriegn product over their own, domestic, game systems.

Of course, now that I've said that, watch me be completely wrong.

Chris.


Wow, not much I can add here. Moving on.

This letter works best when read in a nasally, mocking tone

Oh look at me, I'm Adam Duke, and I'm not really a jerk. I've just decided that I'm so cool I need to go and insult every single person who wrote in to the Double Agent on one particular day and prove how utterly elite I am by bragging about my orgiastic feelings for the Turbo Duo. I like a game that's 13 years old, so it goes without saying that I know more about video games than any of you losers and my opinions about what's worth mentioning in a gaming column automatically trumps yours. If only you'd "think outside the box" like me, which by the way is a totally indie saying that I just made up, than maybe you'd realize how mainstream companies like Square aren't cool anymore because everybody's heard of them and played their games. I mean, how the hell are you supposed to rant on and on about some obscure title and show everybody how hardcore you are when everybody's already played the game? Oh wait a second, I need to use a big word about now to fully cement myself i! n your minds as a gaming guru worthy of worship. How about "addendum?" Yeah, that sounds good.

Go soak your head, Adam. And have a nice day.

El Cactuar


Just doing my part to stoke intelligent discourse.

Bill Gates = Satan OMG LOLOLOL

DC -

I have it on good authority* that having your Xbox personally signed by Bill Gates is like having Satan personally inscribe "666" on your forehead.

- An'Desha - still wondering what great cosmic catastrophe allowed Microsoft to enter the console market.

*Good authority being the voices in my head.

-An'Desha


I have to admit, I don't exactly understand the logic behind that little promotion. If I think something sucks, the autograph of the person ultimately responsible for it isn't going to pursuade me to make the purchase. It's like saying somebody can kick you in the crotch as long as they sign your balls first. Okay, not really, but it's late, and when I get tired, my allegories begin to make little sense.

And now for one kind-of, sort-of pro-Xbox letter

Hi Drew,

how MS will fare in good ol' Nippon, I don't know. But they seem to do everything possible:

- Price: The Box will cost 34.800 Yen, much cheaper than anywhere else!
- Geek factor: A special limited edition is guaranteed to suit the Japanese gamer.
- Commercials: Only on prime time, and only for 18-34 year old gamers. On 22.02.02 there will be an event in which every building in Shibuya will bear an Xbox logo. Wow.
- Developers: MS and JDC (Japan Digital Contents) sponsor small developer teams with money and free development kits. Many non-mainstream titles seem to be guaranteed.
- Shops: The 11 major Japanese video game shops cooperate with Microsoft and each other to support the Xbox's marketing. AFAIK that never happened with any other hardware producer before.

If all that isn't enough, it sure isn't because MS didn't try, hm?

On the other hand, if they succeed in Japan, the home country of video games, it will have very positive effects on Xbox sales and games in the rest of the world. Clever move, if you ask me.

Mirko


While I applaud Microsoft's massive, massive Japanese Xbox campaign, I'm not sure how much good it will do them. They need to offer a limited edition Xbox with Japanese-developed titles gamers over there actually care about; that would work, I think.

Closing comments:

You know, a lot of people have accused we DAs, and on occasion the entire staff, of being "Square whores." To some extent it's true; we like Square's games as much as any other RPG freak. Some even say that we over-represent Square in our news articles, but the reason for that impression should be obvious: the company has tons of high-profile titles, and most of our readers are fans. In fact, Square news stories are always guaranteed hits. I'm pretty sure we could run a story like "Sakaguchi wipes ass" and it would get more hits than the majority of our reviews.

However, being the curmudgeon that I am, I'm going to let you all air your grievances with the company. How's that for melioration. Just as an example, I'll tell you what I'm sick of. I'm sick of every single Final Fantasy raising the difficulty of the boss fights at a reasonable pace until you get to the insanely difficult final battle. As long as I've been playing the games, the last dungeons and battles have struck me as being punishment for not tracking down obscure, vaguely-alluded-to sidequests and/or buying the strategy guide. When I'm getting into the narrative, I don't want to take a 15 hour time-out talking to every NPC in creation multiple times hoping they'll drop enough hints that I'll be able to piece together an entire sidequest.

But hey, that's just me. So I ask you, readers: what does Square do that you've just about had it with? Whether it be business practices, design practices, or whatever, I want to know. I do so love my bitchin'.

-Drew Cosner

 
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