Double Agent
Us vs. Them - July 15, 2001 - Nich Maragos

Disclaimer: The opinions expressed within this column are those of the participants and the moderator, and do not necessarily reflect those of the GIA. There is coarse language and potentially offensive material afoot. Defending the mainstream since 1998. Don't say we didn't warn you.

Before I begin, I want to address something that nobody actually wrote about, but that I've seen elsewhere. It's the argument that GameGO! is nothing more than an innocuous magazine that's simply targeted toward more discerning gamers, and why are we picking on them so much?

Now, that's a true statement. GameGO! is indeed nothing more or less than an innocuous magazine that's simply targeted toward more discerning gamers. That's not why I'm picking on them. I'm picking on them because of their motto that adorns the cover: "The Guide To What You Should Be Playing." I'm picking on them because of yesterday's quotation that they're the "first step" in moving away from "casual users, sheeple, and mainstream companies." I'm picking on them because of their attitude that the world is divided into Sheeple and True Gamers, that their opinion is the Truth, and if you don't agree then you're not even worth talking to.

You might counterargue that I've got my own streak of that kind of attitude, as evidenced by the Legend of Dragoon feature. But that's what that feature was all about: how silly it was for all those guys to hate me just because we disagreed on a game. And in the same way, I don't have the slightest beef with GameGO! for any review they've printed, past or present. Do I disagree with a lot of them? Of course. But I bought the first issue of GameGO! anyway, didn't I? The truth is, I like a lot of the games they cover, and I'd enjoy being able to read their magazine without getting punched in the face every page by how Right and Cool and Hardcore their staff is. I want what they're promising, a magazine that I "won't greet with a fair amount of trepidation or a great deal of skepticism." If they were really all about providing a certain type of coverage to a certain type of gamer, then let me be the first to tell them that it's okay. They can relax. Ramp down the attitude a little bit and just let the games speak for themselves.

Disparity
Nich,

When I read your topic, including the interview, I was surprised at how strongly I reacted to it. The surprise led to confusion; why was I so emotional about one view of gaming versus another? Then I realized it. GameGO! is looking at the gaming world all wrong. Gaming isn't getting worse, or hasn't worsened in the past years. It's growing. And that growth is a very good thing.

Let me reiterate what Chris Jones pointed out quite well. There is no mainstream. There is no mass of people who do something. A lot of time, gamers will point out the mainstream as ruining the reputation of games and only buying highly marketed, yet poor quality games. Yet, even the Tomb Raider franchise spawned from an innovative, and critically acclaimed first game; at one point Mortal Kombat touched many gamers for its intricate story as well as its marketed gore. In their original release, or at one point in the series, the games weren't considered 'mainstream,' but innovative and for a select group. Simply because, in reality, there are no sheeple. There is no mainstream. Sure there are 'casual users,' but hell, I think at one point or another we're all casual users, even if just for a little while.

Gaming has never truly left the hands of gamers as GameGO! seems to believe. Just as music has never truly left the hands of muscians and novels have never truly left the hands of novelists. Just because there are a lot of games that aren't up to someone's taste doesn't mean gaming has gone downhill. Maybe it's not your year for games. Maybe it just doesn't agree with you.

For example. All my friends loved Vagrant Story. I bought it, but after a while I didn't like it. It just didn't rub me the right way; I felt the battles were too tedius. So what? Hell, I play Dance Dance Revolution whenever I'm in an arcade with a machine, and most of my friends think I'm a doofus for it. So what? They have fun with what they like, despite my opinion of Vagrant Story (I do like most RPGs, by the way), and I have fun with what I like, despite their opinion of Dance Dance Revolution (they thought Sambo De Amigo was great, despite their opinion on a different music game). It's diversity in gaming; something that will make it flourish in the future.

Tetsuya Mizunguchi wants to make a game that appeals to the casual gamer. Is he turning his back on the real gamers? Is he just feeding the 'sheeple?' Hell no. He's trying to make an experience that a lot of people enjoy. He's innovating, and doing it to reach out to a wide audience. He's making something fun.

My point is, GameGO! isn't wrong for disliking some newer games. That's their perogative. However, they are wrong when they say gaming has left the hands of essentially the few good gamers and gone to the more numerous bad gamers. If I remember correctly, everything from Pong on has been mass-marketed. GameGO! doesn't realize that as gaming grows as a major medium of entertainment, there is going to be a lot of diversity. Some may be good. Some may be bad. And some may rely on opinions more or less. Just, the whole purpose is to have fun and enjoy oneself. If I may say so, thank God for people like Mizunguchi, Miyamoto, Hideo, Meier (on the PC side), and others who want people to have fun. Because that's what gaming's all about. Not old-school vs. new-school, but what's fun.

That's just, in my opinion, of course.

-Mike Drucker

In most other columns, a letter this thought out and comprehensive would have been saved for last to encapsulate things. So it might say something about how sticky this issue turned out to be that I put it first.

I was surprised too at how strongly I reacted to Mizuguchi's interview, even before I linked it to GameGO! for the column. Upon finishing it, I was struck with a keen desire to meet the man, to shake his hand, maybe to interview him. (Come to that, I'd still like to interview him.) He put into words something I've had a vague idea of for some time, and I was thrilled to see that not only was there someone else who thought as I did--he was actually doing something about it!

Your example of Vagrant Story is worth considering, however. Our own Andrew Vestal has said before that if he could pick one game to show to someone as an example of art in videogames, it would be VS. I think that's fine as far as showing, but if you gave it to someone to actually play, odds are you'd end up with someone who'd never touch another videogame. It's got beautiful imagery, deep gameplay, and a literate storyline, but also frustrating sticking points, non-intuitive weapon system, and repetetive equipment switching. A casual gamer couldn't appreciate it--I'm not a very casual gamer and I can't appreciate it--so if you were making games exclusively for the mainstream, there's a great work that would be lost. Clearly, then, you can't say one side or the other is entirely correct.

The Geezer's Intelligence Agency
Tetsuya Mizuguchi's right. If you're going to put together a game, any kind of game with your sole purpose to have it be for the gamers, you want to put out a game that allows both casual users and entrenched (I think using 'hardcore' for gamers sounds silly)gamers to have fun. You want it to be able to be received by all, not some of your audience, since fun is something that you want to be expansive, nor restrictive. Think of any situation in which you happen to be with a group of friends: you want everyone to have fun, right? And even if not everyone has the same amount of fun, you want to pick an activity that will lead your friends to agree, in retrospect" "Yeah, we all had fun when we did that".

I don't think we should demonize that mindset in game designers, since wanting the game to appeal to many is not so much about selling games, but about capturing people' imagination, and that does include casual gamers. Blatantly pushing some themes or aspects of a game (I could think of a few examples, but I will refrain from mentioning anything) is wanting to sell more games to a receptive audience. Making a game simpler but pleasant looking, however, is extending an invitation to your audience to join in the fun, and just what is wrong with that? And if sometimes, as it so happens, a game happens to fall in between those two categories, shouldn't we apply the principle of charity, and assume that the best intention (i.e., the latter motives) went into the making of the game?

I think one of the biggest problems in the gaming community, insofar as communication goes, is that most entrenched gamers fail to realize they too were once casual gamers... Therefore, this attitude of snobbishly looking down at casual gamers as social pariahs who have ruined gaming is a load of rubbish. It's a way to replicate real life cliques within gaming, which makes people who staunchly believe there should be rankings insofar as people who game go, look pretty sad and pathetic.

Don't get me wrong. I too might have occasionally felt somewhat superior to Joe Q Player, or had to suffer his foolishness or misinformation... but I don't think we should take gaming back to the 8 bit era in hope that casual gamers go away, or lambast game developers (who still employ people who put their heart and a little of themselves in their games) for making games that happen to have a broader audience than a handful of entrenched gamers. That's just petty.

-Princess Jemmy, who reread the comments above, and is about to go hug her FF9 jewelcase even though she didn't have the most fun with that one :P

Gee, I wonder what game you could possibly be thinking of that blatantly pushed some themes or aspects. It doesn't happen to be a recent sequel from Eidos, does it?

Good point that nobody grew up as an entrenched gamer. (I like your terminology so much more than the silly, nigh-pornographic phrase "hardcore" that I think I'll adopt it from now on.) Everybody starts somewhere. I not only played but enjoyed Bart vs. the Space Mutants when I was 12, and that clearly didn't set me on some kind of road to gaming perdition. There's nothing to worry about on that end of the spectrum, I think. The reason I get such a kick out of things like ICO or Rez is that I can conceive of older people enjoying them, which could have the chance to finally open up the gaming demographic a bit. Mind you, not too long from now we'll be the older generation ...

You can lead a horse to water ...
Clearly Mizuguchi is taking the right approach to making videogames. As has been evident recently, the videogame industry has made a lot of money and is rivaling even the motion picture industry, but it lacks the mainstream appeal of something like television or sports. Mizuguchi and his kind are intent on making these games reach out to everyone, whereas GameGO! seems intent on keeping the industry a closed one. Their statement is almost snobbish in the way that it seems to suggest that normal people don't deserve to play videogames. The only way to keep incredible growth in this industry is to make sure everyone catches on. I would love to see a time when people should no longer have to call themselves gamers but rather just acknowledge that games are a form of entertainment that most indulge in. Mizuguchi along with talented developers who think likewise are essential in the advancement of the industry.

-yuji

By now you know I agree that Mizuguchi is taking the right approach, but there's still another complicating factor in all of this. Mizuguchi's last game, Space Channel 5, got great press. It was backed by a heavy advertising campaign. It had such simple yet enjoyable gameplay that it was enjoyable by anyone and had the potential to become a great mainstream game. And even if you don't know its fate, you can probably guess by all this build-up: it was a big flop. Now, that might have been due to the poor state of Dreamcast software sales in general. But if it wasn't, Rez could be that most frustrating of animals, a great mainstream game that the mainstream declines to accept. It's true that to stimulate growth, more casual users need to catch on, but not very many people have figured out how to do it.

Relativity
I, being a fairly hardcore gamer, get really annoyed when some gaming fanboy comes up and says stuff like "Oh, those evil japanese companies, not putting out Super Love Panic Adventure Date or Hyper Z Mecha Robot Battle because they hate us". No understanding about how the gaming industry works. Just because you can go get the newest Army Men game in the store doesn't mean that Rhythm Beat Master Taiko Attack got the shaft. No understanding of the economics of the situation - gaming companies have to make money if they're going to survive. Translation and distribution cost money, and a lot of companies wouldn't break even bringing their games here.

They don't realize the benefits that gaming becoming mainstream has brought us. Those "casual gamers" are indirectly helping us out - even the most casual may pickup a good RPG once in a while, upping sales and making it more likely that another game will be released here. Whatever the mainstream may buy helps hardcore gamers by creating economies of scale.

The other issue is that fanboys cling to how "special" gaming is. They feel a need to be different, and now that it has gone mainstream, they feel a need to differentiate themselves by trashing mainstream games, and bragging about their import games and systems and how much money they spent on them. It's a big, pointless pissing contest. This mainstreamification happened in two other communities that I am in (linux and anime), and there's still the jerkish fanboys there who claim that, in some way, they are special and that the "Unwashed masses" should be done away with. Its just stupid. Be happy that other people are able to enjoy the wonderful things you enjoy. Simple as that.

-BBK

The Army Men and the Deer Hunters are, it's true, just something we have to live with if we want subsidy for our favorites. Although those are bad examples, since I can't think of anything on my list of favorites from 3DO or WizardWorks, but the point holds--substitute Final Fantasy and Pokémon for those two series if you've a mind to.

"Whoa, whoa," you're saying. "Final Fantasy and Pokémon are good series. Why are you comparing them to Army Men?" Because they are good series, but not to everyone. Lots of people hate Pokémon as much as most column readers do Deer Hunter, and I know my share of people who just can't get into any game as slow-paced as RPGs are, let alone the Final Fantasy games. What I'm trying to emphasize here is that it really is all relative. I have opinions and convictions, and I'll stand by them, but everyone else has got their own and I refuse to think less of someone else based on them. As I said earlier, it's not the idea that GameGO! disagrees with my opinion that makes them silly but the idea that they see me as less of a person for that. No game or genre or system is "special" except in the eyes of its player, something everyone would do well to remember.

Music: response
Nich,

So essentially, you're asking us whether we want gaming to be a more mainstr uh... widespread form of entertainment or to preserve the boys' club, hardcore mentality. It's pretty obvious which side you're on, but I don't think it's as cut-and-dry a problem as you make it out to be.

Okay, saying that "mainstream companies," whatever those are exactly, have "vampirized gaming, leaving it a cold, nearly lifeless, husk" is a little extreme. Okay, a little wrong. Okay, what the hell does this even mean?! Let's examine what he's saying here:

1) If gaming was vampirized it must have had blood at some point, probably, I imagine he means, immediately before Square jumped to the Playstation. So on one level, this is another "things sure were better back in the 2D days" comment. Now, I'm not sure if they were better or not, but I know I'm sick of hearing it.

2) This is a play to the "hardcore" gamers, the old boys' club who want gaming all to themselves. Of course, nobody will ever admit to being part of this, but I think at least some part of all of us likes the idea of belonging to some kind of small, exclusive group.

Meanwhile, you have Mizuguchi, who certainly knows how to get non-gamers into games (if you take the day my mom, aunt, and female cousins wrested the Dreamcast from me to play Space Channel 5 as an example). There's no denying that Rez has the potential to satisfy both the hardcore and the casual.

And I think that's my point, really, that the hardcore and casual segments can coexist. There are filmmakers out there who don't want to create a Hollywood blockbuster; they want to challenge themselves and make artistic works that appeal to the hardcore film fans. So if the hardcore fans want to read a magazine that caters to their interests, fine by me. In fact, I'll probably start reading it myself.

But yes, the idea that casual gamers somehow don't deserve to have video games is a little ridiculous.

-Chris Kohler

True, true. There does seem to be something about music games that gets more casual users involved: witness the popularity of Samba de Amigo within my entire extended family, although there's another game with true casual appeal that got brutalized on the sales charts.

Music games also generally tend to do what you say, get the casual and entrenched factions together. Samba got great press from pretty much every gaming publication, and so did Space Channel 5 and Parappa. The cinematic equivalent for that sort of thing isn't Pearl Harbor, which got critical types and film aficionados in a snit but did well financially. It's more akin to Shrek, which was that rare bird in any sort of media: the critically acclaimed blockbuster hit. Yesterday I pitted two sides against each other. Here's the third side.

A middle ground
Remember the discussion awhile back stemming from PSO Ver. 2 about whether games are owed to fans on their terms, or it's purely the developers' prerogative? It's interesting how both parties involved with the current topic straddle the fence.

GameGO's publishers seek out experiences that remind them of how games "used to be", and laud those games in particular which are completely fueled by the developer's "vision." Yet many of those yesteryear developers are responsible for the changes "true gamers" rally against, and I doubt they were coerced into changing the status quo. For instance, 3D platformers are the bane of the self-proclaimed "hardcore gamer's" existence. But the first completely realized 3D platformer was Mario 64, from Miyamoto, Game-God-in-the-Eyes-of-All. So, working from the "hardcore" perspective, is Miyamoto still a genius or a compromising, aesthetic sellout? Most among the "hardcore" still deem this "bringer of evils" as a genius, which proves how paradoxical their standards are.

On the flipside, we have Mr. Mizoguchi's point-of-view, in which fun is all you owe the players. But who keeps the records on what's fun? The "old-schoolers vs. new-schoolers" debate alone shows how deeply divided our subjective opinions on fun are. So it's up to the developers alone to decide what makes a game fun, in essence making the game for himself, which is a far cry from the ideal of making a product "for everyone". Moreover, if anyone thinks they can make a game that appeals to every gamer, they're a damn fool. I know people who hate Tetris, even.

Same conclusion (the need for symbiosis), but different dispositions. Of the two opinions, I'd put more stock in Mr. Mizoguchi's philosophy, because it's more optimistic. It's very sad that some gamers, hardcore or otherwise, remain attached to a hobby they can do nothing but complain about.

-SonicPanda

Hey, I'm always up for optimism. Anyway, you might be right in saying no one can make a game that appeals to every player, but what I like about Mizuguchi is that he tries anyway. And there are things you can do to at least make your game accessible to everyone, if not enjoyable. A simple control scheme, intelligent and unobstructive camera, clear goals, and so on. Are these the best games? Not necessarily, but they are the ones that make the most effort to present themselves as easy for casual gamers to play and enjoy.

Uncertainty principle
"Which one of them is right?"

Not an easy question at all, actually. It all depends on what we ultimately want from the gaming industry. There are obviously two paths, neither of which is clearly "right".

Making games with a broader mainstream appeal in an effort to attract people who normally would not play games sounds good in theory. In practice, however, it isn't as good an idea as most people might think...

Picture in your mind your five favorite games of all time. The genre and system don't matter. Now, how many of those games would you consider to have broad mainstream appeal? This is exactly my point. By trying to coerce "non-gamers" into playing, we run the risk of the gaming industry becoming what the movie industry has become. Taken as a whole, I think there is a higher percentage of good games made per year than good movies. This is because the movie industry tries, for the most part, to cater to everyone. The gaming industry on the other hand, by and large, tries to make good games for fans of that genre of game. Every team making an RPG or strategy game wants it to be better than the last RPG or strategy game that came out. They're not necessarily worried about appealing to everyone, they just want to make a good game for fans of that type of game. You don't see that attitude in the movie industry very much these days. Kevin Smith is a good example. He doesn't care about his movies having a broad mainstream appeal, he just wants fans of his movies to enjoy his latest work. The masses for the most part, ignore his work, and most good films in general. Just look at what happened to the Iron Giant.

That said, the occasional mainstream game specifically designed to draw a crowd of non-gamers and turn them into gamers is ok. When they're done with that game a percentage of them might take games more seriously, and buy another game, and another, and so on. This is a good thing. A gaming industry that consistently targets the mainstream would not be. Imagine the sickeningly easy RPGs alone. Battles and puzzles which required no strategy or skill, because they were made to appeal to the masses. A scary thought, no? I've got a scarier one. No RPGs, because that isn't what the "mainstream" wants. They want sports games and racing titles. Mainstream games you can jump right into and start playing.

If this sounds familiar, it should. The last time gaming enjoyed huge mainstream popularity was in the early 80's, when simple games reigned supreme. And while many of those 80's games are classics now, a return to that kind of mainstream simplicity is a frightening notion. As much as I loved Pac-Man and DigDug back in the day, I want Lunar and Front Mission now, games that aren't "mainstream", but are nonetheless brilliant.

All in all, it's a sticky subject. We'll just have to see what happens.

-Jason Alexander

This is kind of what I was attempting to address back when I did the marketing column. Selling games to a more widespread audience is a problem, but on the other hand it's a problem we won't have until there are widespread-audience games to be sold. Might be a subject to revisit once Rez is actually released.

Closing Comments:

Sorry about the short col, but there's only so much I could say when you're all agreeing with me so much. Just when my faith in the readers was on the wane, too ... I love you guys!

Since we kind of got back on the subject again, I want you to try Jason's thought exercise and imagine your favorite games, regardless of genre. Now select one of those and describe how you would have sold it--make up television commercials, magazine ads, whatever you like. Send in the transcript for a radio ad if that's how you think it should be marketed. Just go wild.

-Nich Maragos, casually entrenched

Recent Columns  
07.14.01
07.13.01
07.12.01
Double Agent Archives
Email Chris in order to lose 10 pounds, become wealthy, and meet members of the opposite sex!
FAQ? Someday, maybe.