Zelda 64 Promotional Campgaign

   It's no secret that as games have gotten larger, more ambitious, and more expensive to create, advertising costs have risen as well. The rising costs of copy has led many companies to seek lucrative and mutually benefitial crossover promotions. Tommy Hilfiger, for example, recently subsidized Nintendo's 1080 Snowboarding in exchange for product placement within the game.

   Our high level spies within Saatchi and Saatchi have leaked to us this promotional one-sheet that will appear in upcoming magazines fitting Nintendo's target demographic. Space has been bought in the December runs of Time, Newsweek, Rolling Stone, Spin, Wired, as well as all major gaming magazines. This unique crossover campaign lets readers everywhere know that Ganon is truly "bad to the bone."